The Project
ZelenskyO's was a charitable cereal launched in 2023/24. The small team behind it successfully raised nearly $4,000 for humanitarian aid in Ukraine, supporting British-Ukrainian Aid and Razom.
The model was simple and transparent: 50% of all proceeds were donated immediately to the causes. The remaining share covered production, shipping, and operating costs.
100%
After costs, every remaining penny went to charity. Nothing was kept back. ❤️